Introduction to WordPress
11th November 10am-5pm, taking place remotely over Zoom
WordPress is the world’s best and most popular website builder and this hands-on course takes you through from the basics, including installation and set up, to cover all the most useful features and tools WordPress offers. Whether you already have a site and want to manage it properly or are starting completely from scratch, this is the course for you.
You will learn to:
- set up and run a great website of your own
- add content, images and videos
- add structure and navigation menus
- apply an attractive design using easy templates
- make the site search engine friendly
- add contact forms, maps and take payments
- add social networking and track visitors
- learn to add all the features and functionality you need to run and develop a fantastic website
Topics Covered:
- Introduction to WordPress
- Install, set up and update WordPress automatically
- Admin Panel, Settings and Basic Configuration
- The Gutenberg editor and using blocks
- Creating pages and posts and understanding the difference
- Sourcing, editing and uploading images
- Add videos from YouTube
- Users, categories and links
- Comments and avoiding spam
- Organising your posts and articles into a blog
- Add and customise the top navigation menus
- Research, choose, upload, install and update the best plugins
- Research, choose, upload, install and update the best themes
- Customise themes with colours and navigation menus
- Insert a logo which automatically links to the homepage
- Add sidebar widgets for search, social media, static and dynamic content
- Ensuring a responsive, mobile friendly design
- Themes vs frameworks
- Why and how to use the industry-standard Genesis framework
- Add contact forms to receive visitors’ enquiries
- Add an interactive Google Map so visitors can find you
- Automatically create search engine friendly XML sitemaps
- Using SEO (Search Engine Optimisation) plugins to rank well
- Keyword research and SEO strategies to rank well on Google
- Security, stability and backing up
- Backup your site the easy way
- How to get visitors/traffic and track it with Google Analytics
- Facebook, Twitter and social networking
- RSS Feeds – stream external news and content on your site
- Legal Requirements, EU Cookie Policy and Data Protection
- Adding sitemap, privacy policy and terms & conditions easily
- Make your site easy to navigate, accessible and print friendly
- Auto Translate – have your site translated into any language for free
- WordPress features and benefits for the small business, company, individual or charity
Learning outcomes
By the end of this session who will understand how to set up and configure a WordPress site or blog; find the services you need to make it work; know how to manage and publish content; and will understand the basics of how to make the most of the world’s most popular CMS.
This workshop will be limited to a maximum of 6 attendees. Please book a place here on google forms.