Introduction to WordPress

11th November 10am-5pm, taking place remotely over Zoom

WordPress is the world’s best and most popular website builder and this hands-on course takes you through from the basics, including installation and set up, to cover all the most useful features and tools WordPress offers. Whether you already have a site and want to manage it properly or are starting completely from scratch, this is the course for you.

You will learn to:

  • set up and run a great website of your own
  • add content, images and videos
  • add structure and navigation menus
  • apply an attractive design using easy templates
  • make the site search engine friendly
  • add contact forms, maps and take payments
  • add social networking and track visitors
  • learn to add all the features and functionality you need to run and develop a fantastic website

Topics Covered:

  • Introduction to WordPress
  • Install, set up and update WordPress automatically
  • Admin Panel, Settings and Basic Configuration
  • The Gutenberg editor and using blocks
  • Creating pages and posts and understanding the difference
  • Sourcing, editing and uploading images
  • Add videos from YouTube
  • Users, categories and links
  • Comments and avoiding spam
  • Organising your posts and articles into a blog
  • Add and customise the top navigation menus
  • Research, choose, upload, install and update the best plugins
  • Research, choose, upload, install and update the best themes
  • Customise themes with colours and navigation menus
  • Insert a logo which automatically links to the homepage
  • Add sidebar widgets for search, social media, static and dynamic content
  • Ensuring a responsive, mobile friendly design
  • Themes vs frameworks
  • Why and how to use the industry-standard Genesis framework
  • Add contact forms to receive visitors’ enquiries
  • Add an interactive Google Map so visitors can find you
  • Automatically create search engine friendly XML sitemaps
  • Using SEO (Search Engine Optimisation) plugins to rank well
  • Keyword research and SEO strategies to rank well on Google
  • Security, stability and backing up
  • Backup your site the easy way
  • How to get visitors/traffic and track it with Google Analytics
  • Facebook, Twitter and social networking
  • RSS Feeds – stream external news and content on your site
  • Legal Requirements, EU Cookie Policy and Data Protection
  • Adding sitemap, privacy policy and terms & conditions easily
  • Make your site easy to navigate, accessible and print friendly
  • Auto Translate – have your site translated into any language for free
  • WordPress features and benefits for the small business, company, individual or charity

Learning outcomes

By the end of this session who will understand how to set up and configure a WordPress site or blog; find the services you need to make it work; know how to manage and publish content; and will understand the basics of how to make the most of the world’s most popular CMS.

This workshop will be limited to a maximum of 6 attendees. Please book a place here on google forms.

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